But the small print is that within six months' time, they will be able to keep it there. And what we're being told, as people, by this decision, is that this company has been moving your data unlawfully, it is currently holding your data somewhere unlawfully, and now we give it six months to fix that solution by either deleting it or moving it back to where it's legal for the company to have it. "Concretely, the GDPR is about protecting data protection violations for people. But at the same time, it might not do much for user data protection. "It's progress on the fine level," Massé said. But if we were to research and compare how much of these fines have actually been paid, we haven't reached €4bn." "We passed the €4bn mark of fines issued under GDPR. Of all the record-setting fines issued by national legislators under GDPR since 2016, almost all of them are still winding their way through appeals. I think they had put aside €1.6bn, so €1.2bn was a good gift," Massé quipped.Īnd that is if they have to pay the full sum at all. "Obviously, they always set aside money for this and many other fines. In April of this year, Meta issued a warning in their earnings report that up to 10 percent of its global ad revenue could be at risk from the fine issued by the Irish regulators. "Based on what they told their investors just a month ago, and what they were expecting, I'm expecting Facebook stock to go up today." "They've been setting aside money for quite some time now in preparation for this fine," she said. The €1.2bn fine is obviously a huge amount of money, but Massé expects that Meta's stock won't suffer from the setback. "In practice, it would mean that actually Facebook would have to do nothing, because they would have a new legal basis under which the data can move to the US and stay there." "This might not mean much for people's rights," Massé said. Originally slated to be signed in July of this year, Estelle Massé, campaigner at digital privacy NGO Access Now, told EUobserver that it is likely to be postponed to October - still in time for Facebook to not have to delete EU user data. Since March 2022, EU and US officials have agreed on the political terms of the EU-US Data Privacy Framework (DPF), a data-transfer agreement set up to harmonise GDPR legislation with US data collection. ![]() ![]() Under the conditions of the fine, Meta has until 12 November of this year to move back or delete user data from US servers, but is unlikely to actually have to comply. Moreover, as with previous record-setting fines for US big tech companies under GDPR, Facebook still has numerous opportunities to appeal the fine, both under Irish law and at the European Court of Justice.
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